Why is it so difficult to communicate about agriculture? And what can we do to communicate more clearly, so that people understand and support our work?           Seed Stories has a unique perspective on these questions, drawing on our corporate experience, our work with clients and ideas from other sectors. We are committed to turning the answers into best practices in agriculture communication and sharing these broadly.           Seed Stories best practices presentations and training modules provide information on communications concepts, such as risk communications, together with message mapping and other exercises that immediately put the big ideas to practical use.           Our best practices can be used by communications professionals, scientists and company representatives alike to explain your work to funding agencies, community members, the media or other stakeholders. Each session and presentation is designed to be relevant to the knowledge and needs of the audience and can be customized for one-on-one training as well as groups.           An example of our work:     Seed Stories recently worked with trainees in one research institute to help them understand what makes agriculture difficult for non-experts to comprehend, and how to make themselves more easily understood. Together we developed the outline of a communications strategy for a new agriculture product, including key messages, issues and audiences. The trainees left the session with a short list of simple actions they can take to make their communications more effective.         Copyright © 2010 Seed Stories. All rights reserved.